EYE OWN A BUSINESS

The Future Is Clear: Game-Changing Lens Tech Every OD Should Know

In this episode, the focus is on the integral yet often overlooked area of lens technologies, including progressive lenses, task lenses, and digital enhancements. The guest, Phil Cummins, Director of Sales at Three Rivers Optical, shares insights into the latest advancements in lens technology, particularly around filters for headaches, myopia control lenses, and progressive lenses. The discussion covers the rapid changes in lens technology, the importance of understanding patient needs, and the role of AI and data in optimizing lens choices.

 

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Using AI for Smarter Hiring, Training and Efficiency

In this episode, we welcome back Ankit Patel to discuss the innovative use of AI in his business, My Business Care Team, which provides virtual staffing solutions for eyecare practices. Ankit explains how AI can address staffing challenges, create effective job descriptions, facilitate behavioral-based interviews, and streamline the hiring process. He also delves into AI's role in training and development and practical steps to integrate AI into workflows for improved efficiency and automation.

 

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Built for Kids: How Dr. Jeremy Ciano Created a Pediatric Powerhouse in Optometry

In this episode, Dr. Jeremy Ciano shares insights into his journey in pediatric optometry. Dr. Ciano moved to Indiana and started an adult clinic 18 years ago, expanding into pediatric care 12 years ago. Now with four practices, he discusses the unique challenges and rewards of pediatric eye care. Highlights include essential qualities for pediatric specialists, the significance of compassionate staff, and effective marketing strategies, particularly the benefits of consistent communication with pediatricians. Dr. Ciano also emphasizes the importance of creating an inviting environment for children and the importance of balancing fun and professionalism in pediatric care.

 

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Out of Sight, Top of Mind: Leading Remote Teams in Eyecare

In this episode, Dr. Steve Vargo chats with Corey Pinnegar, founder of remote staffing company TEEM. They delve into the evolving landscape of remote work in optometry. They discuss the challenges of staffing shortages, rising payroll costs, and the potential for virtual assistants (VAs) to fill gaps and alleviate administrative burdens in optometry practices. Corey shares insights on integrating VAs into teams, emphasizing trust, clear expectations, and continuous employee development. This episode provides valuable guidance for practice owners considering the leap to remote staffing solutions.

 

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Core Value Dispensing: How Trust and Integrity Drive Optical Revenue

In this episode, I’m joined by respected optician and educator Joy Gibb to explore how integrity, empathy, and curiosity—not sales tactics—drive the most impactful optical experiences. Joy introduces the concept of core value dispensing, where product recommendations are rooted in genuine care and a desire to improve each patient’s quality of life. We discuss how opticians can uncover lifestyle needs through better questions, collaborate more effectively with doctors, and build lasting trust with patients. Whether you're a doctor, optician, or team leader, this episode offers practical insights to help you elevate care, boost confidence in recommendations, and align your work with what matters most.

 

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How Eye Doctors Are Helping Migraine Sufferers See the Light

In this episode, Dr. Steve Vargo interviews Dr. Charles Posternack about his extensive career in healthcare and the founding of Avulux, a company dedicated to developing specialized lenses to aid migraine sufferers. Dr. Posternack shares personal stories and statistical insights into the prevalence and impact of migraines, particularly on those under 50 and on veterans. He explains the scientific basis behind Avulux lenses, their effectiveness, and their high success rate. The discussion also covers the FDA-approved safety of these lenses and the significant opportunity they present for optometrists to differentiate their practices and better serve patients.

 

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Navigating Tariffs: Impact on Eye Care Practices

In this episode, Dr. Steve Vargo explores the impact of recent tariffs on the eye care industry. Joined by Omar Elkhatib, Senior Manager of Government Relations, and Rick Van Arnam, regulatory counsel from the Vision Council, they discuss the implications of tariffs imposed on various countries, emphasizing how eyecare professionals might be affected. Key insights include the impact on costs for optical products such as frames, lenses, and equipment, and strategies for managing these challenges.

 

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Why Patients Say No—And How to Help Them Say Yes

In this special episode of Eye Own a Business, I’m sharing three powerful conversations from a previous podcast I hosted, Can I Ask You One Question? Each segment features a bestselling author exploring a common theme: how to influence human behavior in ways that lead to better outcomes—for your patients and your practice. You'll hear from Dr. Stephen Trzeciak on the science behind compassionate care, Dr. William Miller on what truly motivates people to change, and Dr. Kathleen Starr on overcoming resistance to healthcare recommendations. Whether you're leading a team or guiding patients, this episode offers science-backed insights you can apply right away.

 

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