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What does your ideal optometry practice look like? Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist. Hosted by Dr. Steve Vargo, this podcast offers expert insights to help you grow your practice, enhance patient care, and so much more. Follow us and keep dreaming big!
Episodes
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
In this episode, Dr. Steve Vargo engages in a deep conversation with Dr. Bart Higley, an IDOC member and owner of New England Eyeworks, to explore the story of his highly successful optometry practice. Dr. Higley shares insights on how he has never accepted vision plans, highlighting the benefits of operating a cash-pay model, focusing on quality of care, and emphasizing the importance of brand and patient experience. The discussion touches on metrics, marketing strategies, and managing patient expectations, offering valuable advice for practice owners contemplating a similar path.
Learn more about how IDOC can help your practice at Optometry Practice Management & Alliance | IDOC
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