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What does your ideal optometry practice look like? Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist. Hosted by Dr. Steve Vargo, this podcast offers expert insights to help you grow your practice, enhance patient care, and so much more. Follow us and keep dreaming big!
Episodes

Thursday Jan 05, 2023
Trouble Getting Patients to Say Yes? Try Communicating Differently.
Thursday Jan 05, 2023
Thursday Jan 05, 2023
Patient education and effective communication are not the same thing. Patient education only guarantees people will hear what you say. Effective communication increases the odds people will do what you say. So, how do we become better communicators?
Fortunately, we don’t have to guess at that, we just have to make some small but powerful changes in how we communicate with patients. There is a mountain of research demonstrating how to be more effective and influential when communicating with others, and this can be easily applied to patient care. In this podcast, I present some of these concepts and share an audio lesson from a course I created designed to help doctors become more effective communicators. If you’re an IDOC member, email me at svargo@idoc.net for a link to download the entire course for free.
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