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What does your ideal optometry practice look like? Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist. Hosted by Dr. Steve Vargo, this podcast offers expert insights to help you grow your practice, enhance patient care, and so much more. Follow us and keep dreaming big!
Episodes
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
In this episode, Dr. Vargo converses with Dr. Amanda Nanasy, an expert in neuro-optometric rehab in South Florida. They delve into the potential for optometrists to treat patients with headaches more effectively, challenging common assumptions and exploring practice-building opportunities. Dr. Nanasy shares her methods for diagnosing and treating headaches, the role of Neurolens technology, and the importance of patient and provider education. Additionally, she provides insights into managing referrals and co-managing with other healthcare providers to enhance patient outcomes.
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Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
In this episode, Dr. Steve Vargo discusses the transformative power of one-on-one meetings with Dr. Steven Rogelberg. Dr. Rogelberg, an organizational psychologist and author of acclaimed books on meetings, explains how effective one-on-one meetings can improve team culture, boost productivity, and enhance employee retention. They dive into why bad meetings fail, the benefits of one-on-one meetings over team meetings, and how leaders can structure these interactions for maximum impact.
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Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty
Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
In this episode, industry experts Dr. Jessilin Quint and Dr. Janelle Davison share their insights on integrating new technologies in optometry practices. They discuss the impact of innovation on patient care, particularly through the lens of dry eye treatments and the new Precision7 contact lenses. The conversation covers strategies for convincing both staff and patients to adopt new technologies, emphasizing patient comfort, innovative treatment plans, and the importance of clear communication. The episode also touches on the benefits of the new Precision7 lenses, including its intuitive one-week disposable schedule, sustained comfort, and blue light filtering technology.
Resources for Independent Optometrist!
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2023 Optometry Benchmarks Report Download
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Case Study: See The Strategies Needed to Say Relevant in The Market
Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
In this episode, Dr. Steve Vargo and Dr. Justin Kwan from CooperVision discuss how optometrists can effectively respond when parents say "not interested" to myopia management recommendations. They share insights gathered from a recent workshop with over 60 doctors and explore strategies to handle patient objections with empathy and clarity.
Resources for Independent Optometrist!
Follow Us on Instagram - EyeOwnABusiness
If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market
Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
In this episode, Dr. Steve Vargo interviews Dr. Garrett Whitmore, a successful optometry practice owner who expanded from one to six locations, doubling revenue multiple times. Dr. Whitmore shares insights into the challenges of scaling a practice, emphasizing the importance of leadership, systems, culture, and marketing. He discusses the role of strategic planning and communication, offers strategies for maintaining consistency across multiple locations, and highlights the benefits of utilizing third-party services. The conversation also touches on effective partnership communication and the impact of structured marketing strategies on practice growth.
Resources for Independent Optometrist!
Follow Us on Instagram - EyeOwnABusiness
If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market
Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
In this episode, Dr. Steve Vargo challenges traditional notions of business success by emphasizing the importance of embracing failure. Contrasting the usual focus on success strategies, Dr. Vargo advocates for taking risks and learning from failures, highlighting how an experimental mindset can drive growth and innovation in optometry practices. Through practical examples and industry insights, he illustrates how small, low-risk tests can provide valuable data and lead to significant improvements. He also emphasizes building a culture of experimentation within practices and encourages staff empowerment to test new ideas.
Resources for Independent Optometrist!
Follow Us on Instagram - EyeOwnABusiness
If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market
Tuesday Sep 17, 2024
Tuesday Sep 17, 2024
In this episode, Dr. Steve Vargo speaks with Johann Van Zyl, Business Development Manager at Younger Optics. They discuss the vital role of second pair sales in the profitability of independent optical practices. Johan shares insights on effective communication strategies for both doctors and opticians, the importance of understanding patient needs, and how independent practices can learn from the success of corporate optometry. They also explore the role of discounts, the significance of dedicated sunwear sections, and how to educate patients about specialty lenses to enhance their visual experience.
Find more information about how IDOC can help grow your practice at Optometry Practice Management & Alliance | IDOC
Tuesday Sep 10, 2024
Tuesday Sep 10, 2024
In this episode, Dr. Steve Vargo interviews Dr. Allie Markowski, an optometrist specializing in migraine management using Avulux lenses. Dr. Markowski shares her journey of incorporating this technology to help patients suffering from migraines and light sensitivity, drawing from her own experience as a migraine sufferer. The discussion covers how to effectively integrate a migraine subspecialty into an optometry practice, emphasizing patient communication, staff training, and the potential for both improved patient outcomes and practice profitability. The episode highlights the benefits of differentiating a practice through specialized care and offers insights on how to get started with Avulux lenses.
