Listen on:
Episodes
Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
Do you aspire to spend less time seeing patients are more time developing your practice? If you’re not developing and growing your practice, then who is?
Early in his career, Dr. Larry Golson was somewhat dismissive of the term “leadership,” but came to realize how important it was to the growth of his practice. To be a better leader, he needed to get out of the exam room!
Dr. Golson adopted an entrepreneurial operating system called Traction, which allowed him to create a practice with more clarity, greater organization, increased accountability and sustained growth. He now teaches this system to other ODs.
Tuesday Apr 11, 2023
Tuesday Apr 11, 2023
For years we’ve been hearing, “It’s hard to find good employees.” Over the past few years that’s become, “It’s hard to find ANY employees!”
A few years ago, virtual assistants in eye care were unheard of. Today many practices are testing the waters with this concept. Dr. Adam Ramsey is one of those innovative ODs. In this episode, he shares his experience working with a virtual assistant. He discusses how he uses the assistant, his approach to training a virtual staff member, the reaction from both staff and patients, and much more! If you’re on the fence about virtual staff, this episode may convince you to give it a try!
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
You may be a doctor who treats dry eye, but are you THE DOCTOR in your area who treats dry eye? In this episode with Dr. Janelle Davison, we discuss how to build a brand around dry eye and the many opportunities this can create for both the patient and the practice. When patients have dry eye, are YOU the one they think of for help?
In this interview, we tackle many of the questions you may have about building your own brand. How should I market myself? Should I focus on my current patient database or external patients? What equipment should I start with? How do I present prices to the patient? Tune in to learn how Dr. Davison built her dry eye brand, grew this specialty, and became THE DOCTOR in her area.
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
“You can make drama or you can make money, but you can’t make both. The thing that Zig (Ziglar) always said about building a team is that “together everyone achieves more”. I have found in my 25 plus years of consulting that this is the magic wand to creating a multi-million dollar practice. The team is everything.”
The above is directly off of Sharon Carter’s website. In this episode, we tackle the topic of team building and the impact this has on your practice. If you aspire to be a better leader and build a team that takes your practice to the next level, this episode will not disappoint! We cover how to get the right people on board, the importance of empowering people, becoming a more effective communicator, culture building, embracing failure, and much more!
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
Every eyecare practitioner wants what’s best for the patient in the chair. So, why do we sometimes stop short of providing the best care? In this episode with Dr. Selina McGee and Zac Denning of ScienceBased Health, we explore the role of nutrition and nutritional supplements in the care of patients, and address some of the most common reasons ODs struggle to make this a more meaningful part of their practice.
Perhaps the reason is that you’re not comfortable “selling” products in the office, or you lack the time to discuss these options with patients, or you struggle getting your staff to embrace their role in communicating this treatment option to patients. All of that and more is addressed in this interview. A lot of the ideas presented are not just applicable to supplements, but any area of your practice that you desire to grow.
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
How do you define success? Would your definition of business success and personal success conflict with each other? Sometimes it feels like they are aligned when they are not. Business success often requires long hours and hefty sacrifices that come at the expense of family and personal joy. In optometry school, did you set a personal goal to spend less time with your kids, take fewer vacations, and watch a savings account grow with money you didn’t get to enjoy?
In this episode with Adam Cmejla, we take a look at this topic and discuss how important it is to work to live, not live to work. Even if you love your job, your practice can and should be in service of not only your business goals but also your personal goals. From a financial planning standpoint, how can you set yourself up for success on both fronts?
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
In this episode I sit down with Dr, Candace Hoff to talk about something she’s doing that a lot of ODs ask about, but very few successfully execute. That “something” is an in-house discount plan.
In Dr. Hoff’s case, this allowed her practice to drop a few vision plans while retaining a healthy percentage of those patients. The feedback from patients has been mostly positive, and the feedback from staff has been even better. The success of this discount plan has Dr. Hoff targeting additional plans to drop.
Take a listen to learn how she did it, how she communicated this option to patients, and much more!
Tuesday Jan 17, 2023
Tuesday Jan 17, 2023
“Leadership is not about title or positions, it is about one life influencing another.” These are the words of world-renowned leadership expert John Maxwell. In this episode, I had the opportunity to interview Chris Goede, Vice President of Client Success for The John Maxwell Company. Chris is one of our keynote speakers for our upcoming national convention, The Connection, in Orlando on February 16 -19. In this episode, Chris takes us through the foundational principles from John Maxwell’s best-seller, The 5 Levels of Leadership.
As you’re listening, try to determine what level you are currently at, and what needs to change to advance to the next level. Don’t get stuck at a low level! Developing and growing your leadership attributes will pay huge dividends in managing your team and growing a successful practice.
Thursday Jan 05, 2023
Thursday Jan 05, 2023
Patient education and effective communication are not the same thing. Patient education only guarantees people will hear what you say. Effective communication increases the odds people will do what you say. So, how do we become better communicators?
Fortunately, we don’t have to guess at that, we just have to make some small but powerful changes in how we communicate with patients. There is a mountain of research demonstrating how to be more effective and influential when communicating with others, and this can be easily applied to patient care. In this podcast, I present some of these concepts and share an audio lesson from a course I created designed to help doctors become more effective communicators. If you’re an IDOC member, email me at svargo@idoc.net for a link to download the entire course for free.
Follow us on instagram at https://www.instagram.com/idocnet/
Facebook https://www.facebook.com/IDOC.OptometricAlliance
Linkedin https://www.linkedin.com/company/idoc
Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
Have you set annual goals for your practice in the past that required you and your staff to perform or produce at a higher level to reach the goal? Did you succeed, or did you find yourself coming up short at the end of the year?
There are many flaws and weaknesses in traditional goal setting, this is especially prevalent with annual goals and bonuses. Leaning on research in workplace behavior, I discuss 3 common reasons practices fail to reach their annual goals, and how to devise a system that increases your chances of success.
Follow us on Instagram at https://www.instagram.com/idocnet/
Facebook https://www.facebook.com/IDOC.OptometricAlliance
Linkedin https://www.linkedin.com/company/idoc
Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty
