EYE OWN A BUSINESS

Leverage Google Ads to Grow Your Practice

In this episode, host Dr. Steve Vargo dives into the intricacies of digital advertising, specifically focusing on Google Ads, to help practice owners increase visibility and attract more patients. Dr. Vargo is joined by Onyé Anyanwu, Senior Marketing Strategist at IDOC, who offers detailed insights into creating effective Google Ads campaigns. Key topics include keyword research, optimizing ad copy, tracking performance metrics, and understanding the future trends like AI in digital marketing. This episode is a valuable resource for anyone looking to enhance their practice’s marketing strategies. 

 

Learn more about Optometry Marketing Services: https://optometrymarketingservices.com/

Developing a Successful Dry Eye Clinic on a Budget

In this episode with Dr. Shane Swatts of Eastern Virginia Eye Associates and Riley Azevedo, marketing manager at Science Based Health, the focus is on helping practice owners develop successful dry eye specialties without significant upfront investments. Dr. Swatts discusses his diverse career, including working with professional athletes and his transition to specializing in dry eye treatments. Emphasizing the importance of foundational home therapy, Dr. Swatts talks about practical strategies like using a slit lamp, stains, and minimal but effective tools like meibography and slit lamp cameras for diagnosing and treating dry eye. Riley Azevedo contributes insights on integrating nutraceuticals and highlights the necessity of effective internal branding and marketing. Both guests underscore the importance of patient education, persistent follow-ups, and setting realistic expectations for treatments. The episode also touches on the future of dry eye management, emphasizing the roles of AI and proactive strategies in enhancing patient care. 

 

Follow us on Instagram at https://www.instagram.com/idocnet/  

Facebook https://www.facebook.com/IDOC.OptometricAlliance  

LinkedIn https://www.linkedin.com/company/idoc  

 

Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty  

 

Find more information about how IDOC can help your practice: Optometry Practice Management & Alliance | IDOC

From Insurance to Independence: Creating a Premium Practice and Work-Life Harmony

Dr. Susan Elizondo shares her journey of transforming her practice into a private pay model and focusing on high-end optical services. By dropping insurance plans and offering a premium experience, she has increased her revenue per patient and created a practice that aligns with her values and goals. 

Learn more about IDOC: Optometry Practice Management & Alliance | IDOC

ChatGPT is a Free Employee

Artificial intelligence can’t replace eyecare providers (not yet anyway), but it can certainly make our work lives easier. In this episode, we shine a spotlight on ChatGPT – a remarkable tool that harnesses AI to generate human-like text, images, and conversational dialogue. We'll share specific examples of how ChatGPT can simplify tasks and workflows in an eyecare practice, potentially saving you countless hours of work each week.  

The future is here! With the help of AI technology, you can take working smarter, not harder, to a new level. 

Behind the Benchmarks: Insights for Managing Overhead and Profitability

Nathan Hayes, the director of financial services at IDOC, discusses the importance of comparing practice financials to other practices. He explains how the Books and Benchmarks service can provide accurate and reliable data to help practice owners make informed decisions about their business. 

Download the report here: https://bit.ly/44HRX0V

Disruption: Technology and The Future of Eye Care

Technology will continue to disrupt the eye care profession. This poses both opportunities and threats for ECPs. In this episode with Travis Beaven, Alcon’s Global Vice President of Vision Care Digital Health, we discuss the role technology will play in the future of eye care. 

A few things we discuss are which technologies will have the greatest impact on the eye care profession, artificial intelligence, adapting to change, privacy issues, and much more!   

While change and disruption can be unsettling, it also opens the door for innovation and new opportunities that improve the experience for both provider and patient.  

Learn more about MARLO: https://home.meetmarlo.com/

Reimagining Your Insurance Billing Operations

Managing billing operations has historically been one of the most challenging tasks of practice ownership. In this episode we explore the reasons for this, how practices are handling (or not handling) these challenges, and the evolving role of technology in billing. One of the more exciting platforms to hit the market is OneSpot, a centralized digital hub to streamline billing processes. OneSpot is productivity software for your insurance biller. The tool helps billers organize, manage, track, and resolve outstanding insurance claims. OneSpot also gives eyecare practice owners and managers visibility into their insurance billing operations, something that the PMS/EHR has not been able to do. Tune in to gain insights into the future of billing and the role OneSpot plays in shaping it. 

3 Surprising Reasons Patients Don’t Buy from You

Resistance to a sale is often countered with additional patient education, assuming that more information will lower the barrier to a sale. In reality, many of our purchase decisions are not driven by what we KNOW about something, they’re driven by what we FEEL about something.  

Fear, excitement, anticipation, trust, safety, confusion, curiosity, and certainty are some examples of emotions that influence our purchase decisions. Research shows the overwhelming majority of our decisions are primarily driven by emotions, not logic. 

In this episode we explore some of the not so obvious reasons people resist making a purchase, along with strategies to counter these situations.