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What does your ideal optometry practice look like?
Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist.
Hosted by Dr. Steve Vargo, this podcast offers expert insights to help you grow your practice, enhance patient care, and so much more. Follow us and keep dreaming big!
Episodes
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
In this episode, Steve sits down with Ankit Patel to discuss the integration of AI in his optometry practice. They explore various applications of AI, from enhancing hiring processes and staff training to streamlining operations and creating SOPs. Ankit shares practical advice on leveraging AI tools like ChatGPT and Claude, highlights the current capabilities and limitations of AI, and reflects on its future potential in the eyecare field.
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Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
In this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around selling and help eye care professionals provide better, more ethical care.
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Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
In this insightful episode, Dr. Steve Vargo interviews Dr. Janelle Davison, a leader in dry eye therapy and owner of Brilliant Eyes Vision Center and Premier Dry Eye Spa. Dr. Davison offers advice for ODs looking to grow their dry eye services, starting with simple steps and gradually advancing their offerings. The episode underscores the significance of combining innovation with tradition to achieve lasting success in dry eye management and patient satisfaction.
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Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
In this episode of Eye Own a Business, host Steve Vargo dives into the often-dreaded topic of workplace conflict, reframing it as an opportunity for growth rather than a threat to harmony. Drawing from personal experiences, leadership workshops, and compelling research, Steve explains why conflict is a natural and even beneficial part of team dynamics—when managed effectively.
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Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
In this episode, Dr. Vargo converses with Dr. Amanda Nanasy, an expert in neuro-optometric rehab in South Florida. They delve into the potential for optometrists to treat patients with headaches more effectively, challenging common assumptions and exploring practice-building opportunities. Dr. Nanasy shares her methods for diagnosing and treating headaches, the role of Neurolens technology, and the importance of patient and provider education. Additionally, she provides insights into managing referrals and co-managing with other healthcare providers to enhance patient outcomes.
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Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
In this episode, Dr. Steve Vargo discusses the transformative power of one-on-one meetings with Dr. Steven Rogelberg. Dr. Rogelberg, an organizational psychologist and author of acclaimed books on meetings, explains how effective one-on-one meetings can improve team culture, boost productivity, and enhance employee retention. They dive into why bad meetings fail, the benefits of one-on-one meetings over team meetings, and how leaders can structure these interactions for maximum impact.
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Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty
Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
In this episode, industry experts Dr. Jessilin Quint and Dr. Janelle Davison share their insights on integrating new technologies in optometry practices. They discuss the impact of innovation on patient care, particularly through the lens of dry eye treatments and the new Precision7 contact lenses. The conversation covers strategies for convincing both staff and patients to adopt new technologies, emphasizing patient comfort, innovative treatment plans, and the importance of clear communication. The episode also touches on the benefits of the new Precision7 lenses, including its intuitive one-week disposable schedule, sustained comfort, and blue light filtering technology.
Resources for Independent Optometrist!
Follow Us on Instagram - EyeOwnABusiness
If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market
Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
In this episode, Dr. Steve Vargo and Dr. Justin Kwan from CooperVision discuss how optometrists can effectively respond when parents say "not interested" to myopia management recommendations. They share insights gathered from a recent workshop with over 60 doctors and explore strategies to handle patient objections with empathy and clarity.
Resources for Independent Optometrist!
Follow Us on Instagram - EyeOwnABusiness
If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market
