Eye Own a Business
Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net
Episodes
Tuesday Jul 19, 2022
Employee Benefits: How to Compete with Large Employers
Tuesday Jul 19, 2022
Tuesday Jul 19, 2022
In this episode, Dr. Vargo explores the world of employee benefits with Cory Friedman, Senior VP of Benefits Consulting with the Alera Group. They cover how to get started, how to choose what benefits to offer, how small businesses can get creative with benefits to stay competitive with larger employers, and how to manage all of it without losing your mind!
In this job market, employers have to be competitive with salary and benefits to acquire and retain good talent. Cory’s background working with small businesses gives him a unique perspective and he does a great job laying out the options in this interview.
Follow us on Instagram at https://www.instagram.com/idoc.alliance/ or https://www.instagram.com/idocnet/
Facebook https://www.facebook.com/IDOC.OptometricAlliance
Linkedin https://www.linkedin.com/company/idoc
Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty
Employee benefits
Job benefits
Employee acquisition
Employee retention
Tuesday Jul 05, 2022
The Economy and Practice Ownership: What to Do and What to Expect
Tuesday Jul 05, 2022
Tuesday Jul 05, 2022
In this episode, Dr. Vargo sits down with IDOC CEO Dave Brown to discuss something on everyone’s mind – the economy! For business owners, scary words like inflation and recession might be keeping you up at night. You’re probably feeling the pressure from things like rising wages and higher cost of goods, not to mention the fear and uncertainties that come from not knowing what the future holds.
In this podcast, they discuss the good, the bad and the ugly. Fortunately, it’s not all bad and ugly. Neither Dave nor Steve have a crystal ball, but they do their best to share some insights and recommendations based on historical data and trends from previous economic downturns.
Follow us on instagram at https://www.instagram.com/idoc.alliance/ or https://www.instagram.com/idocnet/
Facebook https://www.facebook.com/IDOC.OptometricAlliance
Linkedin https://www.linkedin.com/company/idoc
Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty
Inflation
Recession
Economy
Economic downturn
Tuesday Jun 21, 2022
Simple Marketing Tactics that Get Big Results
Tuesday Jun 21, 2022
Tuesday Jun 21, 2022
Marketing is critical to the growth of any business, but HOW to spend those marketing dollars is a decision many practice owners grapple with. Host, Dr. Steve Vargo sits down with Dr. Matt Taylor to discuss his approach to digital marketing, print marketing, and community involvement. If you want to delegate your marketing, let IDOC help https://idoc.net/productsandservicesmarketing.
Follow us on Instagram at https://www.instagram.com/idoc.alliance/ or https://www.instagram.com/idocnet/
Facebook https://www.facebook.com/IDOC.OptometricAlliance
LinkedIn https://www.linkedin.com/company/idoc
Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty
Relevant Articles:
Professional Burn Out: https://idoc.net/blog/887/the-antidote-to-professional-burnout
SEO:https://idoc.net/blog/891/the-importance-of-local-visibility
https://idoc.net/blog/884/what-is-seo-and-why-does-it-matter
Marketing
Digital marketing
Word of mouth marketing
Advertising
Google reviews
Online reviews
Thursday May 19, 2022
5 Biggest Financial Blunders/Mistakes
Thursday May 19, 2022
Thursday May 19, 2022
Let’s talk MONEY! Specifically, regarding mistakes made by practice owners who handle their own bookkeeping. Host, Dr. Steven Vargo sits down with Hayley Stewart, IDOC’s Financial Services manager to discuss what owners can do to keep their books accurate.
If you want to make sound financial decisions for your practice, you have to have accurate books, our expert says that 80% of the books she takes over has at least 1 of the 5 financial blunders we discuss in this episode.
For more information on outsourcing your bookkeeping, visit https://idoc.net/booksandbenchmarks
Follow us on Instagram at https://www.instagram.com/idoc.alliance/ or https://www.instagram.com/idocnet/
Facebook https://www.facebook.com/IDOC.OptometricAlliance
LinkedIn https://www.linkedin.com/company/idoc
Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty
Relevant Articles:
Professional Burn Out: https://idoc.net/blog/887/the-antidote-to-professional-burnout
Practice Management
Bookkeeping
Optometry Bookkeeping
QuickBooks Mistakes
DIY Bookkeeping
Financial Health
Friday May 06, 2022
Welcome to Eye Own a Business
Friday May 06, 2022
Friday May 06, 2022
Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net