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What does your ideal optometry practice look like?
Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist.
Hosted by Dr. Steve Vargo, this podcast, powered by IDOC, offers expert insights to help you grow your practice, enhance patient care, and so much more.
What does your ideal optometry practice look like?
Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist.
Hosted by Dr. Steve Vargo, this podcast, powered by IDOC, offers expert insights to help you grow your practice, enhance patient care, and so much more.
Episodes

Tuesday Sep 16, 2025
The Myopia Growth Engine: How Two ODs Turned a Niche into a Practice Driver
Tuesday Sep 16, 2025
Tuesday Sep 16, 2025
In this episode, you step into the exam room with two ODs who turned “maybe someday” into a thriving myopia management program—without waiting to have it all figured out.
Dr. Alecia Barnes and Dr. Jenn Lyerly share how they moved from dabbling to discipline: simple scripts that spark parent buy-in, a clean consult flow that saves time, pricing built on chair cost (not guesswork), and team training that keeps the message consistent.
No hype. No heroics. Just a clear path from “interested” to “implemented”—so more kids get better outcomes, your team has a plan, and your practice gains a specialty that compounds over time.
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