
75.3K
Downloads
141
Episodes
What does your ideal optometry practice look like?
Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist.
Hosted by Dr. Steve Vargo, this podcast, powered by IDOC, offers expert insights to help you grow your practice, enhance patient care, and so much more.
What does your ideal optometry practice look like?
Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist.
Hosted by Dr. Steve Vargo, this podcast, powered by IDOC, offers expert insights to help you grow your practice, enhance patient care, and so much more.
Episodes

Tuesday Aug 19, 2025
The Secret to Sales—Just Shut Up!
Tuesday Aug 19, 2025
Tuesday Aug 19, 2025
In this episode, you’ll discover why the most powerful thing you can say to a patient might be nothing at all.
It started with one piece of advice from a seasoned VP of sales: “Ask a question, and then just shut up.” Simple, but transformational.
We explore how this counterintuitive approach can change everything—from the way patients perceive your recommendations to the trust they place in you. You’ll see how talking less can actually reveal more, leading to better outcomes, stronger relationships, and fewer missed opportunities.
If you’ve ever felt frustrated watching a patient nod politely and walk away from a solution you know they need, this conversation will give you a new framework—one that taps into human psychology, emotional decision-making, and the subtle art of listening.
Because sometimes, the best way to sell, educate, or inspire action is to stop talking and start hearing what matters most.
Follow our Podcast on All Available Platforms
Follow our Podcast on Instagram
Follow IDOC on Facebook
Follow IDOC on LinkedIn
Watch our Podcast Video on YouTube

No comments yet. Be the first to say something!