EYE OWN A BUSINESS

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What does your ideal optometry practice look like?

Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist.

Hosted by Dr. Steve Vargo, this podcast, powered by IDOC, offers expert insights to help you grow your practice, enhance patient care, and so much more.

Episodes

21 hours ago

The Simpler Optical: Reducing Complexity to Increase Capture

21 hours ago

In this episode, Dr. Steve Vargo sits down with Susan Daly, Head of Optical Products at IDOC, live from IDOC Connection to tackle a challenge every independent optometry practice faces: complexity in the optical.

From overloaded frame boards to overwhelming lens options, today’s opticals are often suffering from the “peanut butter problem”, too many choices leading to decision fatigue for both patients and staff. The result? Lower capture rates, walking scripts, and missed revenue.

Susan shares a practical path forward, showing how simplifying your frame selection, lens offerings, and conversations can increase capture, improve team performance, and create a better patient experience.

You will learn:

Why fewer choices can lead to more sales
How the three-pair presentation drives confident decisions
Why confusion, not price, is often the real barrier
How to simplify your lens strategy without sacrificing quality
A clear framework to communicate value in under two minutes

If you want a more efficient, profitable optical that feels easier to run, this episode gives you the blueprint.